Beauty in the eye of the art director

[hel_ana]

At Dove's campaign for real beauty, you can watch a timelapse video of the transformation of the woman on the left to the woman on the right. (Flash required)



The same video at youtube.com

Comments

[hel_ana]

I can think of a few scenarios:

1) they fear a backlash in which women get so disillusioned by the image being sold that they figure there's no point in trying, and stop buying.

2) someone high up in the Dove corporate structure had a family member go through anorexia or bulimia

[the-nita.livejournal.com]

I can't see number one happening any time soon, sadly. That whole, "No one ever went broke underestimating" thing.

[hel_ana]

True, that.